AD EBiS can measure the effectiveness of all types of Internet advertising whose URL can be specified, such as keyword advertising, display advertising, and sites with links to the advertisement.
It can specify multiple conversions such as contacts and requests for materials.
In addition, it can set various indicators such as those relating to withdrawal rates and actual sales. It therefore more precisely analyzes advertising effectiveness.
* It has completely different measurement ranges from access log analysis which analyzes the viewing status of websites.
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Last click conversions
It measures the effectiveness of advertising that has direct effects. Naturally it analyzes Cost Per Acquisition (CPA); but in addition, it analyzes the time spent on each advertisement and the number of pages viewed. It analyzes the effects of advertising with its rich line-up of features.
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Assisted conversions
It is impossible to correctly analyze the effects of advertising just by looking at the direct effects. AD EBiS also measures the effectiveness of advertising that has attribution. Cognitive advertising like display advertising in particular focuses on attribution.
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Conversion Attribution
It can link up with data such as user IDs that have converted, purchase price, and items purchased, and can analyze which advertisements are effective.
It can measure the effects of inflow from SEO (natural search), something which cannot be achieved with advertising effectiveness measurements.
In addition, at the top of the same page that shows the control screen for the effect of Internet advertising and SEO, it can give you an overall analysis of the direct effects and attribution.
In this way, it can objectively formulate the budget investment ratio of various inflow policies relating to Internet advertising and SEO.
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Search keyword analytics
It can measure the number of conversions and monetary amount of sales from each search engine's SEO (natural search) keywords.
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Advertising × search effectiveness analysis
It can conduct overall analysis on direct effects and attribution at the top of the same page that shows the control screen for measuring the effectiveness of advertising and effectiveness of SEO (natural search) keywords.
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Aggregates by period
The measurement results can be summarized by day of the month, month, day of the week and time period.
For each advertisement, it can set multiple URLs to transition to, measure the effectiveness of each landing page, and determine landing pages that give you a higher conversion rate.
In this way, it can increase the conversion efficiency and further increase your return on investment.
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a/b tests
By having the users transition to multiple landing pages at a specified ratio, it can conduct precise creative tests on areas such as copywriting and designs that offer higher conversion rates.
It can measure in PV units the users that converted, how often they connected, and their pathway to the site.
In this way, it can analyze the behavioral characteristics of the users that converted.
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Advanced pathway analysis
It can analyze pathways to the site from the inflows of each advertising policy or origin of transitions.
In this way, it can explore the factors that cause a conversion bottleneck.
